ALS Awareness Month. Beyond the Ice Bucket Challenge by Stephen Finger
Posted by: ddourney Jun 01, 2015
May is the first ALS Awareness Month since the Ice Bucket Challenge. That silly, organic, viral campaign did more for ALS awareness than years of marketing by any organization could have ever done. Millions of people created videos last summer. Millions of people talked about ALS and looked up what it is. Over $220 million was donated to ALS charities worldwide. This money didn’t miraculously appear…